Busting Myths About Cleaning Franchises

busting myths

“So, if I join The Cleaning Authority Franchising, will I be going into houses and cleaning for clients?”

We hear this question often, and the answer is that, no, you will not be doing the physical cleaning on top of running your business. You’ll be behind the scenes, making decisions on operations and building a team of go-getters determined to deliver the best services in your area.

As franchising has become such a popular route for entrepreneurs, many questions need answers. It’s not uncommon for there to be several misconceptions for first-timers looking to be their own boss, and we’re here to address them!

Myth: You’re Starting from Scratch

It takes plenty of dedication and commitment to grow your franchise branch but having a proven system in place offers more support than starting from the ground up on your own. A reputable cleaning franchise brand should offer access to a network of successful franchisors for advice, along with:

  • Brand recognition
  • Training programs
  • Management and HR best practices
  • Cutting-edge industry software

Myth: You Must Have Prior Experience

Many people believe that to join a cleaning franchise, you'll first need to understand the industry. If you already have some experience, that’s great! You’ll have doors open to enter a larger territory if you desire. But, even though many of our entrepreneurs do have prior knowledge, it's not a requirement.

If you’re joining a franchise such as TCA, you’ll receive specialized training to familiarize yourself. And you’ll have a support system as you scale to ensure your questions receive answers and you’re never left in the dark. So, if you're coming into the industry with no history, that's OK, because you have a full team backing you and empowering your success.

Myth: You’ll be the Only Person Marketing Your Business

If you’re facing the prospect of doing marketing all on your own, you’ll likely feel that it’s overwhelming. How will you balance bringing in customers, retaining loyal business, training your team, and offering reliable services?

With a well-positioned brand, you can relax a bit. For example, our team takes the stress of advertising off your shoulders.

We have highly skilled marketing experts who will implement:

  • Content creation
  • Graphic design
  • Videography
  • Digital strategy

We’ll also set you up with a win-back program that offers your customers incentives for returning.

One of the best parts of the cleaning industry is that it’s normal for loyal customers to schedule routine sessions that keep business steady. And our call center works hard to bring in new customers for you every day. Suffice to say, you'll never feel alone!

Myth: There Is No Freedom in Franchising

Are you imagining grueling hours into the night and long weekends where the grind never stops?

We’ve got good news!

Not every franchise operates the same, which means it's important to check before committing, but with The Cleaning Authority Franchising, you’ll add team members and continue growing the business in the direction of absentee ownership.

So, while your services are running Monday through Friday from 8 AM-5 PM, you’ll be investing in an opportunity that offers lots of freedom. Create working hours that fit your schedule and allow you to spend time doing things that bring you joy. 

Myth: The Entry Cost is Too Expensive

Of course, expensive is a relative term. It’s difficult to pinpoint what every individual may deem expensive. As you’re researching, be sure to find a company that has working capital and limited capital expenditures to ensure you’re getting the best benefits. Plus, everything you pay should be going right back into your new business – safely covering startup costs.

There are many franchisors (like us, for example) who offer incentives for women and veterans.

We also let our franchisors choose which market they’d like to enter – Hometown or Enterprise. Hometown Market is a smaller investment with fewer homes, while Enterprise Market is based on large metropolitan areas that grow more aggressively.

Don’t let myths about franchising drive you away from pursuing the lifestyle you’re dreaming of.

Learn more about joining a successful operation and growing your business with The Cleaning Authority Franchising.

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